Marketing Specialist

Region: G3G SA

G3G delivers a variety of SAP applications, solutions, and services to empower organisations to work more efficiently and use business insight more effectively, allowing them to stay ahead of the competition. We enable our customers to operate profitably, adapt continuously, and grow sustainably.

G3G is a global consulting organisation with a track record of success in SAP services consultancy. This role, based out of the South African office will support the development of G3G’s well-established SAP practice and will:

• Further enhance G3G’s brand and the growth of its SAP practice,
• Interact and work directly with SAP, customers, and other technology providers,
• To conduct market research, and
• Develop and execute marketing campaigns and events, including, but not limited to content creation, copywriting, digital marketing, and social media.

Overview

At G3G, our success comes from the talent and commitment of our employees. We strive to recruit and hire the best talent, but it doesn't stop there. At G3G, we believe that a career is about more than just working, providing deliverables, and being compensated for your efforts. Once you join us, we build your career through exceptional work experiences, a culture focused on learning and development, and a commitment to the things that matter to you.

As an organisation, we live and run our business on SAP S/4HANA. We provide our consultants with access to environments on the bleeding edge of SAP Technology so that we can understand the journey way ahead of our clients.

We are looking for an enthusiastic Marketing Specialist - a competent professional that can understand business value propositions, generate creative ideas, and keep abreast of enterprise software trends. A marketing specialist plays more of a generalist role on the team – a jack of all trades. They're encouraged to explore a wide variety of marketing disciplines to gain an understanding of how tactics work together to achieve the strategy.

The ideal candidate is well-versed in specialised marketing concepts, principles, and tactics. It is a performance-driven, motivated self-starter, that can work in isolation and as part of a team, with a can-do mindset and an attitude towards helping achieve the business practices goals and objectives.

Key Responsibilities

• Support the implementation of the company’s brand strategy.
• Participate in helping evolve and grow G3G’s SAP practice.
• Plan and execute marketing campaigns to achieve immediate and long-term business goals.
• Attract qualified leads to the website based on popular search terms that the sales team can then nurture into clients.
• Actively manage the partner marketing relationship with SAP to enhance business and garner favourable support for joint campaigns and market development funding.
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Generate and update content by consulting the subject matter experts.
• Write copy for landing pages, email marketing strategies, other website pages, and paid ads to increase conversion rates.
• Assist in analysing marketing data (campaign results, conversion rates, traffic, etc) to help shape future marketing strategies.
• Use keyword research tools, such as Ahrefs and SEMRush, to track keyword performance and website SEO health, track competitors’ search engine rankings, and identify content gaps.
• Prepare marketing activity reports and metrics for measuring program success.
• Liaise with external vendors to execute promotional events and campaigns.
• Liaising with the approved graphics consultancy, if and when required.
• Coordinate, collate and structure the preparation and quality management of proposals, and RFX’s as part of the sales process.
• Execute the social media content and email strategy according to the global calendar and related schedules.
• HubSpot database management for the region/business unit.

Essential Skills and Experience

• Degree/Diploma in Marketing, communications, or equivalent.
• 2 – 5 Years experience as an enterprise software marketing specialist or similar role.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc) and market research methods.
• Demonstrable experience in marketing data analytics and tools (e.g., Google Analytics)
• Solid computer skills, including MS Office, marketing software (HubSpot CRM & CMS, Hootsuite, Canva), and applications (Google Adwords, LinkedIn Campaign Manager, etc).
• Understanding of an enterprise sales process.
• Commercial awareness partnered with a creative mind.

Desirable Soft Skills

• Attention to detail.
• Stellar organisational skills from concept creation through to measurement/reporting.
• Confidence to use initiative.
• Fantastic communication skills, both internally and externally.
• Great time management skills and the ability to prioritise (project management).
• Good analytical and problem-solving skills, enhancing your ability to work calmly under pressure.
• A proactive, highly goal-oriented, self-motivated work ethic with a strong commitment to teamwork.
• A flexible and adaptable approach is essential in a fast-paced environment.
  

What to expect

• A supportive team culture where you will be invited to learn from everything, fail fast, and think and act lean – where your ideas are realised and rewarded.
• A real opportunity to make a difference and work in a can-do atmosphere where opportunity exists to expand your skills and experience.