Beyond Corporate Purpose

Group Overview

Broadening the definition of ERP – Elephants, Rhinos, and People

The backstory
In 2016, G3G became a member of Group Elephant, a global group of boutique services firms and software companies. Largely employee-owned, the Group is a mini conglomerate comprising circa 30 trading brands.

Our primary imperative is to go ‘Beyond Corporate Purpose’ in day-to-day activities. Rather than implementing a traditional corporate social responsibility program and simply donating funds to charities, with ‘Beyond Corporate Purpose’ we operate a professionalised, institutional non-profit delivery capability, the primary focus of which is the protection and conservation of Elephants and Rhinos in the wild, through an unusual strategy based on the economic upliftment of impoverished rural People in areas adjacent to the threatened species, or another definition of ‘ERP’, if you will.

In addition to SAP-focused businesses, includes other boutique brands, all specialising in business-critical, non-core software and services to organisations around the world.

Group Elephant also owns and funds a non-profit entity, called Elephants, Rhinos & People (‘ERP’), focusing on the preservation of at-risk elephants and rhinos through the economic upliftment of rural people in areas adjacent to these threatened species.

How we operate

The model is predicated upon creating wildlife and ecotourism economies through private-community partnerships. Our projects are carefully selected based on their potential for the preservation and protection of threatened elephants and rhinos and for the creation of powerful economic engines that can alleviate poverty among rural people, leveraging community-owned restituted land that can enable the creation of substantial wildlife corridors and conservation areas.

We fund the operating costs of the not-for-profit operations, run these like businesses, and channel 1% of our revenue from new for-profit projects into this programme, resulting in a 100% pass-through to the beneficiaries of the projects undertaken by our not-for-profit teams.


Empowering communities in rural Africa is essential to the preservation of elephants and rhino